Labor

About

Mano Leyrado – Magister in Fine Arts (Weißensee Academy of Art Berlin).

Creative communication strategist specialized in art, culture, communication, and technology.

Services

Advanced Digital Support: Deep experience in media design, covering video production, graphic design, web development, coding, CMS platforms, and more. AI tools integrated.

Production and Logistics: Hands-on assistance, preparation of artworks, installation, and de-installation of exhibitions.

Documentation and Communication: Content generation, support in project communication, and preparation of materials for publication.

Concept

Digital

Craft

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ARCHIVE: Art Direction

2018 — Buenos Aires, Argentina

LAURA O: Minimalist Branding & Editorial Production

Editorial Craftsmanship, Material Philosophy, Premium Branding, Strategic Communication
Art Direction Communication strategy Creative Development Editorial Graphic Design
Laura O book
Laura O book
Laura O book

In collaboration with Juan I. Scheller

Management and production of a book-object for LAURA O. Translates design philosophy into a tactile piece without photography. Relies on the golden ratio and technical drawings to maintain aesthetic rigor.

2016 — Buenos Aires, Argentina

Planck Festival: Hypergeographic Research & Live Streaming Architecture

Digital Ephemerality, Hypergeography, Live Streaming, Virtual Territories
Art Direction Communication strategy Creative Development Digital Illustration Motion Graphics Video Web Development

Online festival exploring the scale where classical geometry fails. Exists in the virtual realm through non-archived live streaming. Research on hypergeographic jurisdictions and the boundaries between artworks and digital frames.

2013–2017 — Buenos Aires, Argentina

Pirámide Selva: Branded Content & Social Creative Strategy

Branded Content (Cynar), Multi-format Production., Pop-up Culture, Social Creative
Art Direction Communication strategy Creative Development Curatorship Digital Illustration Documentation Exhibition Design Graphic Design Project Management Video
Pirámide Selva camp logo design
Exhibition flyers

Direction of a cultural production company for multidisciplinary cultural events. Highlights include the Pirámide Selva Camp series for Cynar. Merged brand objectives with cultural scenes through pop-up events in unconventional spaces.