ARCHIVE: Art Direction
Tecnología [In]visible (El mundo comienza a pensar)
Applied Technology, Generative AI, Interactive Installation, Polarized Light, Speculative Realism, X-Ray Imaginary
Creative direction and full video production for an interactive room where visitors reveal footage by moving a polarizing filter. Eight everyday-technology use cases appear in two synchronized states: a photorealistic scene of the technology in use and its X-ray counterpart, generated from a shared seed prompt. The generative pipeline pairs realism and infrastructure, making invisible systems legible.
Client: Gracias Grecia · Palau Robert, Barcelona.
AI Tools: ComfyUI, Midjourney, Runway, Nano Banana.
Post: After Effects, Premiere.
Sarmiento, La Clase: AI Poster & Historical Faceswap
Archival Restoration, Faceswap, Generative AI, Poster Design, Theatre
Poster art direction and full production for the theather play Sarmiento, La Clase. Restored and color-graded historical portraits of Domingo F. Sarmiento form the base, onto which a faceswap maps actor Juan Leyrado in character. Upscaling then prepares the composite for photographic realism at large-format print size.
Implements a custom AI pipeline to bridge 19th-century historical iconography with contemporary performance. Synthesizes original portraiture and actor physiognomy through latent space manipulation, avoiding automated distortions. Delivers high-fidelity textures and chemical emulsion aesthetics for large-format urban media.
Technical Process:
Restoration & Color: Neural texture recovery and 19th-century chromatic colorization.
Hybridization: Feature exchange via ComfyUI nodes, balancing historical records and actor references.
Refinement: Manual gaze adjustment and high-fidelity upscaling for outdoor printing.




LAURA O: Minimalist Branding & Editorial Production
Editorial Craftsmanship, Material Philosophy, Premium Branding, Strategic Communication
In collaboration with Juan I. Scheller
Management and production of a book-object for LAURA O. Translates design philosophy into a tactile piece without photography. Relies on the golden ratio and technical drawings to maintain aesthetic rigor.
Planck Festival: Hypergeographic Research & Live Streaming Architecture
Digital Ephemerality, Hypergeography, Live Streaming, Virtual TerritoriesOnline festival exploring the scale where classical geometry fails. Exists in the virtual realm through non-archived live streaming. Research on hypergeographic jurisdictions and the boundaries between artworks and digital frames.
Pirámide Selva: Branded Content & Social Creative Strategy
Branded Content (Cynar), Multi-format Production., Pop-up Culture, Social Creative
Direction of a cultural production company for multidisciplinary cultural events. Highlights include the Pirámide Selva Camp series for Cynar. Merged brand objectives with cultural scenes through pop-up events in unconventional spaces.